Looking at the latest interactive sports news, we now see a diaspora of European soccer players to other parts of the world, notably in the Middle East, and in the USA. And in the US, we have superstar Lionel Messi to make his debut in his first ever match playing for a US team. On July 21, Messi will don a pink jersey playing for Inter Miami CF in the MLS, a treat for US soccer fans who now find it easier to watch their favorite in person.
If you want to be an online bookie, you should remember to expand your soccer promotions to a more international portfolio. Normally, bookies tend to focus on European leagues. But with stars like Messi and Cristiano Ronaldo moving to different continents to play, you should expand as well.
For US sports, for instance, the MLS is not on the top 3 sports leagues that people bet on. If you include college sports, it will not even be in the Top 5. The spots tend to go to football, basketball, and baseball. But with the emergence of teams recruiting from overseas, we might see an increase in MLS wagering.
Lionel Messi to Make His Debut with Inter Miami CF
In fact, this could be a way for you to also convert your international bettors to check out US sports betting. Your sportsbook pay per head software provides you with odds on games from around the world. Thus, its your job as a bookie to promote certain sports you want to attract more action to.
For the MLS, your perfect opportunity will be on July 21, when the Argentinian star will be playing alongside Inter Miami CF players. Messi will also be reuniting with Jordi Alba, if rumors are true, as well as Sergio Busquets. The MLS is actually in mid-season now, so many are unsure if the new players will be able to turn things around for the ailing club.
Messi’s first match will be on Friday, July 21, in Florida, against Cruz Azul for the inter-continental Leagues Cup 2023. The Leagues Cup is a tournament where Major League Soccer (MLS) teams play against Mexico’s Liga MX. Messi’s contract will keep him in Miami until December 25, so that is two and a half seasons, with the option to extend another year should he want to play in the World Cup 2026.
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